Marketing Director
US listed company - Trading Platform
Full Time
Kuala Lumpur
Posted 7 months ago
Company Business Nature:
US listed company specialised in digitized brokerage and wealth management platform in China, Hong Kong, the United States, and internationally.
Location: KL City
Working Days/Hours: Monday – Friday, 9am – 6pm
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives and client acquisition.
- Successfully oversee a substantial campaign with a budget exceeding $1 million.
- Build a team from scratch or lead, mentor, and manage a high-performing marketing and BD team of around 10-15 people.
- Collaborate with product team, growth team, and other teams to align marketing strategies with overall company goals.
- Conduct market research to identify trends, competitive landscape, and customer needs.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, events, and traditional media.
- Manage the marketing budget, allocate resources effectively, and ensure a positive ROI.
- Analyze key performance indicators and provide regular reports to the executive team.
- Build and maintain relationships with key stakeholders, including media, partners, and influencers
Qualifications:
- 10-15 years of proven experience in marketing, demonstrating success in client acquisition, growth and retention.
- Passionate about investing, with a genuine enthusiasm for financial markets and investment opportunities is a plus.
Salary: Up to 20% increment
Fixed bonus: 1 month (prorate if not full year of employment)
Performance bonus: Depending on KPI (about 2.5 months)
Annual Leave: 18 – 22 days